The hotly fought contest to be named the UK’s best and most innovative Own Label products culminated in a day of celebration at The Grocer Food & Drink Own Label Awards on Friday 12th May 2017.

Taking place at the London Hilton on Park Lane, industry leaders from Britain’s leading supermarket and retail chains came together to recognise excellence in Own Label products. Competition was high with over 1,000 products entering. Following the Own Label Awards unique two stage judging process, these had been whittled down to 350 hopeful finalists. During a celebratory lunch, our ‘Champion’ and ‘Innovation’ winners were announced across 68 categories, seeing wins across the board for Lidl, Aldi, The Co-op, Asda, M&S, Iceland, Tesco, Morrisons and Costco. See the full list of Category Champions, Innovation Winners and Finalists.

A further three special awards were given out, with M&S Dessert Menu 2 Melting Chocolate Domes being crowned our Champion of Champions. Innovative Product of the Year was awarded to Tesco for their Finest King Prawn & Pickled Butternut with Pomegranate Dressing and Tesco was also named Innovative Own Label Retailer of the Year for 2017.

Congratulations to all our winners and finalists!

Now in their twelfth year, the annual Grocer Food & Drink Own Label Awards, recognise the best of the best in supermarket and retail chains own label. To register your interest as an entrant or sponsor for 2018 awards please contact thegrocerevents@wrbm.com.

Explaining the rationale for the changes to the awards, Adam Leyland, editor of The Grocer, said:
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