Own label is where it’s at. It’s the fastest growing and most dynamic sector in the FMCG marketplace, and one of the most profitable for retailers.
But with increased success comes heightened competition. It’s a challenge to achieve stand-out and differentiate between offerings on-shelf. New product innovation, healthier ingredients and improved packaging design are critical in driving in-store sales.
The prestige of winning at The Grocer Own Label Food and Drink Awards is recognised and valued by consumers. It delivers an independent stamp of approval and a mark of quality, value and taste. Use these awards to create your own disruptive messaging to increase consumer engagement and stimulate the purchase decision making processes.
With a simplified entry process for 2018, plus a wide range of categories, there’s never been a better time to engage.
The kitchenofsecrets ltd
Buyer, The Co-operative Food
Technical Manager, Tesco
