In a time when the lone voice of a disgruntled and unhappy customer can tweet out negative product comment to thousands of shoppers, disrupting weeks and sometimes years of good work by development teams, suppliers and PR, it’s never been more important to invest in objective and robust quantitative consumer feedback.
Applicants into The Grocer Own-Label Accreditation Scheme gain independent consumer approval of their products to support sales activity and a robust, objective analysis of product quality.
What’s new for UK retailers and suppliers is that this scheme offers continuous review delivering speedy results to optimise sales during key seasons as well as promote trial of new own label lines and support everyday quality. It has a flexible application process, new reporting, high impact consumer-facing accreditation logos and the opportunity to attend an immersive new year-end event where the best performing products will be revealed in all core categories.
An accreditation will deliver credibility and confidence at the point of purchase for consumers and help to increase purchase levels.
For suppliers who enter directly into The Grocer Own-Label Accreditation Scheme, there are multi-level benefits. Accreditation will independently verify product integrity and quality processing, fire-up new business conversations and bring added trust to existing buyer relationships.
All applicants will get a new format Consumer Product Rating Report supplied by Cambridge Market Research
Accredited products will:
- Each get an accreditation logo – Consumer tested. Consumer Approved – to use on-pack and in wider marketing activation and PR
- Benefit from our consumer-facing PR and media campaign in support of the accreditation scheme and logo
- Progress into the end of year Awards where the winners in the core mega own label food and drink categories will be announced. An example would be dairy.
All applicants will be given the opportunity to purchase an additional full diagnostic service report