Festive showcase launches to optimise consumer pick-up

To support retailers and suppliers in the extremely competitive festive trading period, a special Accreditation showcase has been developed.

It opens on Monday August 12th and results will be back early October to ensure the logo can be used immediately to both optimise market exposure and speed consumer pick-up as the festive buying cycle gets into full swing.

The Showcase is a completely new categorisation of products relevant to festive meals and parties. It recognises that the development teams have invested months of creativity and money in creating truly eye-catching foods that deliver a wow factor.

Eligible products

All festive foods and drink can be submitted – from turkeys and poultry (whole and prepared) to festive free-from, festive gifts and treats, festive fizz, liqueurs and ales, mince pies, Christmas puddings, vegan and vegetarian, fish, seafood, cheeses and party foods – and much much more.

Christmas celebration

The judging has added sparkle. Each of the geographically-spread meal family occasions at which each of the 50 reviewers sit, is a full-on festive spread. Cambridge Market Research organises crackers, decorated trees, fun and frolics to ensure a celebratory atmosphere is created – an occasion that engenders the appropriate value ratings and scores. This, we know, is key to delivering the right Accreditation and reviewer assessments. The packaging is important and reviewers will want to check it out – either in situ – or as a PDF – because we recognise that it’s not always possible on festive specials to bring it all together ahead of time. A photo mock-up can also work.

Change to normal judging criteria to up-weight first impression values

Changes have also been made to the normal judging criteria to reflect the uniqueness of consumers’ festive mindset. These include up-weighted ratings for the first impression values of initial appeal, appearance and packaging, together with those for purchase intention pre-trial. Standard weightings on value-for-money are reduced and redefined by the use of ‘special occasion/ treat’ weightings.

Trusted

Trust in the quality of festive products cannot be underestimated. The Grocer Own Label Accreditation logo used on pack, in-store and in tactical marketing, is a trusted signal of quality. It exists to underwrite consumer choice and their investment in food and drink products that lie at the heart of festive celebration.

The application process

The entry process is exactly the same as all other application periods. Simply click on the Apply button below right, or the Apply button above right, to start your application process.