Behind the Label
From Plough to Pack – The Suppliers Lining Up for the 2018 Own Label Awards
It will come as no surprise that more than 50 different food producers made the shortlist for category and innovation awards this year.
From desserts and confectionary to cheeses, meats, cooking sauces and pickles, the suppliers driving supermarket own label innovation are drawn from family-run farms, seafood processors, award-winning biscuit makers, homegrown potato crisp producers and innovators at the leading edge of the convenience sector.
Grocer Own Label Awards – how the champions are chosen
So the consumer panels have spoken – and the expert food and drink judges have decided.
Which means the category winners are decided and the countdown to the 2018 Grocer Own Label Awards on 11 May in London is on.
350 food and drink products – 61 categories – 45 expert judges – the countdown to the biggest Own Label awards is on
The Grocer has confirmed the names of the 350 products to compete in the finals of the 2018 Own Label Food & Drink Awards, the UK’s biggest competition to recognise the stars of supermarket shopping.
Why entering these awards is far from pie in the sky
Food and drink retailers are upping their game in the lucrative own label sector.
Leading the field are multiples like Tesco, the Co-op, Waitrose and the independents who are busy recalibrating their offers to challenge the dominance of the discounters.
Own label suppliers are also rising to the challenge, and creating truly innovative products that can compete with brands on the shelf.
How to hit the sweet spot of British Own Label trends
There’s no better bellwether for the British supermarket store brand food and drink sector than The Grocer’s annual Own Label awards.
Now in their 13th year, the awards feature an original programme that not only tracks trends and consumer tastes, but is often a portent for what’s just around the corner.