Behind the Label

Why entering these awards is far from pie in the sky

Food and drink retailers are upping their game in the lucrative own label sector.

Leading the field are multiples like Tesco, the Co-op, Waitrose and the independents who are busy recalibrating their offers to challenge the dominance of the discounters.

Own label suppliers are also rising to the challenge, and creating truly innovative products that can compete with brands on shelf.

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How to hit the sweet spot of British Own Label trends

There’s no better bellwether for the British supermarket store brand food and drink sector than The Grocer’s annual Own Label awards.

Now in their 13th year, the awards feature an original programme that not only tracks trends and consumer tastes, but is often a portent for what’s just around the corner.

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