Accreditation criteria

Entrants select one of two categories: Everyday and Premium. You also need to check if your product is classified as new, existing or pioneer

Tiering categorisation:

Everyday

This category includes the core staple lines that form the basis of an everyday shopping basket; regular products that are familiar and loved. These lines usually fall into the Standard or Value Tier of products sold, reflected in their packaging and branding / sub-branding.

Premium

Are the top tier brands sold by all the major food retailers. Products in this category are typically chosen for special occasions and incorporate more complex recipes and ingredients, with an emphasis on presentation.

Product classification

Existing products

The top-selling lines in each category – whether they are defined as Everyday or Premium.  For example, Baked Beans, Cream of Tomato Soup, Mature Cheddar Cheese, Strawberry Conserve etc.  Entries in this category are eitherlooking for Accreditation for an existing quality standard or to recognise animproved recipe.  They are widelypurchased and enjoyed.

New products

This category includes the main thrust of retailer product development that regularly refreshes the range and stimulates customer interest. They are likely to be new variants of existing products where the recipe twist may limit appeal to those who are more adventurous in their tastes. For example, Slow Roasted Tomato Soup with Basil, Gooseberry Conserve with Elderflower, Antipasti Pizza, Macaroni Cheese with Beef Ragu, Asian Pear & Ginger Kombucha.

Pioneer

True innovators in terms of taste, consumer profile and product positioning, setting a pace that others may follow. These products will be tried by the intended consumer target market.

Other points

All products are reviewed at their normal selling price and must be entered with their normal selling price noted.

A product will be accredited if it achieves an overall consumer rating that falls within the top percentile for products in its category. The category bench marking is different for each category and established by Cambridge Market Research through a 20-year period of rigorous food and drink consumer product testing.

To secure accreditation, both Everyday and Premium products must achieve an overall consumer rating that falls within the set threshold level of products in their category. 

New lines in Everyday and Premium must achieve an overall consumer rating within the set threshold level of products in their category. Ratings here will acknowledge that consumer wariness of new recipes and formats will lead to lower initial acceptance. At the same time it will ensure that there is sufficiently high level of innovation in the idea and that it brings something new and exciting to the table.

Pioneer products will be accredited using the same methodology as applied to Everyday and Premium new product lines but in addition will be tested with a targeted set of reviewers – reviewers who not only demonstrate willingness and interest in trying something new but are also in the target market for that type of product.

The consumer review panels

  • Each product is tested by 50 reviewers.
  • The reviewers are screened to ensure they are interested in buying and trying new products.
  • There are 12 products reviewed in each home meal format review session.
  • The sessions take place in six different geographic locations.
  • Reviewer ratings include: initial appeal; appearance; aroma; taste; texture; packaging; health; value for money; overall quality; would-buy intention; purchase intention and expected purchase frequency.
  • All products are reviewed at the normal selling price.
  • All products are judged first without packaging and then after the product has been put through its paces, the packaging is looked at and assessed.

Announcement of the accreditations

As soon as the product has been reviewed the applicant will be notified whether a product has achieved an accreditation. After this the individual Consumer Product Review Report will be sent out.

During the year all accredited products will progress into an exciting new end of year event where core category winners will be revealed. At this annual own label community festival there will be category winners, people and team awards, plus supplier awards.

As soon as the product has been reviewed the applicant will be notified whether a product has achieved an accreditation. After this the individual Consumer Product Review Report will be sent out.

During the year all accredited products will progress into an exciting new end of year event where core category winners will be revealed. At this annual own label community festival there will be category winners, people and team awards, plus supplier awards.