How it feels to win an Own Label Award from the Grocer
This year's Grocer Own Label Food & Drink Awards reflect the extraordinarily competitive nature of own-label. We received a record 560 entries, with a record 220 shortlisted in 50 categories.
This is what our Gold winners had to say about winning:
Meat Buyer, Waitrose
"Winning an award is good recognition for the time investment required to develop outstanding products and it's a great reward for our suppliers too".
Technical Manager, Tesco
"It's really satisfying to win an award for a product that is so well liked amongst our consumers and one which stands up against leading brands".
Head of Product Development, Morrisons
"We're very proud and excited .to get recognition for the hard work it takes to develop exciting products that meet the gaps in customers' needs".
Category Buyer, The Co-operative
"It's great reward for the team and supplier who have worked so hard to develop such a great product".
Supplier to Morrisons
"We've very proud to win an award as it shows a great job was gone with our R&D team and Morrisons who worked closely to combine our experiences to develop such an authentic product".
NPD Manager, Food for Sainsbury's
"We've put in lots of hard work with our suppliers, so to win this award is a fantastic achievement".
Senior Buying Manager, Tesco
"We're delighted to have received the award as it's good recognition of the way we've improved our quality offering across the specialist cheese category over the past 12 months, and it's something that our customers are obviously loving".
